PPC & Marketing Specialist (Remote)

    
Posted at Sep, 17, 2020
Company
IWD
Type
Full-time work

Languages

English

Locations

USA
Apply now

Vacancy

IWD Agency is a leading eCommerce agency with a fun, energetic, innovative and exciting culture. We believe in the GSD method: get shit done, and this has led to continuous growth. Our focus is in online retail and we are damn good at it. We are looking for energetic, passionate people to join our team.

IWD’s headquarters is in Austin, Texas but has a team distributed globally. As a leader in the online retail industry, we work with many high profile clients and international brands. We are enthusiastic about our culture, work, and delivering the best results. Our team members enjoy great pay and benefits.

Core Values

Everything we do at IWD centers around our core values. To be considered for any position, you must have the following in your DNA:

  • Innovative

  • Accountable

  • Passionate

  • Team Player

  • Perfectionist

You will be a good fit for this position if you never say "that's not my job", relentlessly optimistic, work hard, bleed your company colors, and thrive in a fast-paced environment. Oh, and you want to have a lot of fun while you're doing it!

Are you a wiz of exceptional PPC practices? What about social media? Do you have loads of experience monitoring web analytics and generating reports? We are looking for a marketing ace. You should be technically talented with a well defined vision. Are you willing to go outside your comfort zone? We want to hear from you too. In order to be considered for this role you must demonstrate quantifiable results.

Experience

IWD is looking for a PPC & Marketing Specialist with expert-level skills in Google Ads and Bing Ads. The PPC Specialist will be responsible for driving traffic and sales for our clients while maintaining and building positive relationships with them. You should be collaborative, willing to teach others, have good communication, and a willingness to learn and take on other tasks that may fall outside of your expertise.

We seek someone who can drive industry-leading paid search strategies and optimize our client accounts. You'll be managing PPC ad accounts for companies ranging from mid-tier eCommerce businesses to global corporations. So, large budgets and complicated advertising accounts along with the challenges they present should excite you. This role is part strategist and part implementation expert. You'll need these skills to excel in this role. But above all, you should be a true PPC expert and able to wow with your nerdy understanding of PPC ad platforms, and not afraid to roll up your sleeves and jump into ad accounts to make magic happen.

Types of Campaigns you'll be working with include: Shopping, Search (ranging from straight eCommerce, Lead Gent to Call Only), Display, Retargeting.

You are capable of designing the framework for PPC campaigns from scratch while also taking broken campaigns and "fixing" them. This requires A+ communication and project management skills in order to understand the client's business and objectives, then to design a strategy for achieving those goals according to your agreed upon KPIs and core metrics. You must be able to bring new and fresh ideas to tackle complicated situations in which external budgets and client resource allocation can be challenging.

You have a strong record of building out and implementing your PPC ideas with expert level precision. Whether building campaigns from scratch or optimizing existing campaigns on an iterative basis. This requires knowing ad platforms like the back of your hand, you should be able to deftly build and manage campaigns from within the browser and on Google Ads Editor.

You are able to help the client understand the impact of your work. This requires understanding both straight ecommerce and offline conversion tracking setup and implementation. From setting up conversion goals and tracking KPIs, both on a technical set up and practical implementation level, showing clients their ROI is important.

Preferred Qualifications

The ideal candidate will have a demonstrated record of increasing sales and brand recognition across multiple channels. Background in an Agency setting or managing multiple ad accounts with various objectives is a plus. Demonstrable experience in managing ad accounts with large budgets is highly preferred.

Certifications/Experience with: Google Ads, Bing Ads, Google Analytics.. Google Tag Manager, Google Search Console, Tag/Pixel Management

Cool Skills To Have: HTML/JS (at least enough to know what is happening in the code, even if you can't code it yourself), Landing Page Platforms (Instapage, etc), Call Platforms: CallRail, DialogTech, etc.

Please tell us how much experience you have and what results you are most proud of. Those who submit excellent reporting examples (redacted is fine) shoot to the top of the list. We look forward to meeting you!

*Availability during Central Standard working hours is mandatory

Responsibilities

  • Manage PPC, SEM and Display, dynamic retargeting- staying abreast of new features and best practices

  • Manage and monitor campaigns to ensure accounts are on budget and on track to meet KPI targets

  • Confidently partner with our clients’ internal marketing teams or spearhead original strategy and campaigns for them

  • Collaborate closely with our Marketing & Design teams to develop campaigns to support growth at various stages of the marketing funnel

  • Improve social media strategies (Instagram, Youtube, Facebook etc) by identifying and and analyzing the appropriate data

  • Perform competitive research that identifies platform utilization and benchmarking

  • Write, geo-target, and manage bids, track landing page planning and optimization

  • Measure effectiveness of strategy (rankings, traffic, conversions) and make decisions based on data

  • Align paid ad campaigns with other marketing efforts

  • Excellent written and copywriting skills

  • Database management experience

  • Segmentation experience

  • Research and analyze competitor activity to expand search coverage

  • Produce regular reporting that reflects your results

Marketing
Google Ads
Bing Ads
Google Analytics
Google Tag Manager
Google Search Console
PPC

PPC & Marketing Specialist (Remote)

    

Vacancy

IWD Agency is a leading eCommerce agency with a fun, energetic, innovative and exciting culture. We believe in the GSD method: get shit done, and this has led to continuous growth. Our focus is in online retail and we are damn good at it. We are looking for energetic, passionate people to join our team.

IWD’s headquarters is in Austin, Texas but has a team distributed globally. As a leader in the online retail industry, we work with many high profile clients and international brands. We are enthusiastic about our culture, work, and delivering the best results. Our team members enjoy great pay and benefits.

Core Values

Everything we do at IWD centers around our core values. To be considered for any position, you must have the following in your DNA:

  • Innovative

  • Accountable

  • Passionate

  • Team Player

  • Perfectionist

You will be a good fit for this position if you never say "that's not my job", relentlessly optimistic, work hard, bleed your company colors, and thrive in a fast-paced environment. Oh, and you want to have a lot of fun while you're doing it!

Are you a wiz of exceptional PPC practices? What about social media? Do you have loads of experience monitoring web analytics and generating reports? We are looking for a marketing ace. You should be technically talented with a well defined vision. Are you willing to go outside your comfort zone? We want to hear from you too. In order to be considered for this role you must demonstrate quantifiable results.

Experience

IWD is looking for a PPC & Marketing Specialist with expert-level skills in Google Ads and Bing Ads. The PPC Specialist will be responsible for driving traffic and sales for our clients while maintaining and building positive relationships with them. You should be collaborative, willing to teach others, have good communication, and a willingness to learn and take on other tasks that may fall outside of your expertise.

We seek someone who can drive industry-leading paid search strategies and optimize our client accounts. You'll be managing PPC ad accounts for companies ranging from mid-tier eCommerce businesses to global corporations. So, large budgets and complicated advertising accounts along with the challenges they present should excite you. This role is part strategist and part implementation expert. You'll need these skills to excel in this role. But above all, you should be a true PPC expert and able to wow with your nerdy understanding of PPC ad platforms, and not afraid to roll up your sleeves and jump into ad accounts to make magic happen.

Types of Campaigns you'll be working with include: Shopping, Search (ranging from straight eCommerce, Lead Gent to Call Only), Display, Retargeting.

You are capable of designing the framework for PPC campaigns from scratch while also taking broken campaigns and "fixing" them. This requires A+ communication and project management skills in order to understand the client's business and objectives, then to design a strategy for achieving those goals according to your agreed upon KPIs and core metrics. You must be able to bring new and fresh ideas to tackle complicated situations in which external budgets and client resource allocation can be challenging.

You have a strong record of building out and implementing your PPC ideas with expert level precision. Whether building campaigns from scratch or optimizing existing campaigns on an iterative basis. This requires knowing ad platforms like the back of your hand, you should be able to deftly build and manage campaigns from within the browser and on Google Ads Editor.

You are able to help the client understand the impact of your work. This requires understanding both straight ecommerce and offline conversion tracking setup and implementation. From setting up conversion goals and tracking KPIs, both on a technical set up and practical implementation level, showing clients their ROI is important.

Preferred Qualifications

The ideal candidate will have a demonstrated record of increasing sales and brand recognition across multiple channels. Background in an Agency setting or managing multiple ad accounts with various objectives is a plus. Demonstrable experience in managing ad accounts with large budgets is highly preferred.

Certifications/Experience with: Google Ads, Bing Ads, Google Analytics.. Google Tag Manager, Google Search Console, Tag/Pixel Management

Cool Skills To Have: HTML/JS (at least enough to know what is happening in the code, even if you can't code it yourself), Landing Page Platforms (Instapage, etc), Call Platforms: CallRail, DialogTech, etc.

Please tell us how much experience you have and what results you are most proud of. Those who submit excellent reporting examples (redacted is fine) shoot to the top of the list. We look forward to meeting you!

*Availability during Central Standard working hours is mandatory

Responsibilities

  • Manage PPC, SEM and Display, dynamic retargeting- staying abreast of new features and best practices

  • Manage and monitor campaigns to ensure accounts are on budget and on track to meet KPI targets

  • Confidently partner with our clients’ internal marketing teams or spearhead original strategy and campaigns for them

  • Collaborate closely with our Marketing & Design teams to develop campaigns to support growth at various stages of the marketing funnel

  • Improve social media strategies (Instagram, Youtube, Facebook etc) by identifying and and analyzing the appropriate data

  • Perform competitive research that identifies platform utilization and benchmarking

  • Write, geo-target, and manage bids, track landing page planning and optimization

  • Measure effectiveness of strategy (rankings, traffic, conversions) and make decisions based on data

  • Align paid ad campaigns with other marketing efforts

  • Excellent written and copywriting skills

  • Database management experience

  • Segmentation experience

  • Research and analyze competitor activity to expand search coverage

  • Produce regular reporting that reflects your results

Marketing
Google Ads
Bing Ads
Google Analytics
Google Tag Manager
Google Search Console
PPC
Posted at Sep, 17, 2020
Company
IWD
Type
Full-time work

Languages

English

Locations

USA
Apply now
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